Ground Truth’s goal is to make humanitarian aid more effective by providing aid agencies with the tools to systematically listen and respond to the voices of affected people. To this end, we offer humanitarian agencies practical tools to discover whether the services they provide are appropriate and relevant, whether affected populations trust them, and whether they feel empowered. Through a mix of face-to-face data collection, cell phone surveys, and focus group discussions, Ground Truth relays feedback from intended beneficiaries to agencies in real time, so they can decide how to act on it. The feedback data can help predict program outcomes, and enable aid agencies to track their performance over time.
